Strategy Desk

Tara Group’s housebuilders gain B Corp status

By Danielle Reed November 10, 2026
Tara Group’s housebuilders gain B Corp status - tara group housebuilders
Keon Homes, founded in 2018, has delivered more than 1,000 homes across 20 communities.

Staffordshire’s Tara Group has secured two new sustainability certifications as it targets annual revenues of £400 million by 2030. The construction firm announced that its housebuilding divisions, Cameron Homes and Keon Homes, have achieved B Corp status. This certification recognizes the companies for their focus on environmental performance, social responsibility, and transparency. Both divisions completed the assessment process in ten months, scoring highly for governance, customer engagement, and investment in employees. Keon Homes achieved a score of 120 points, comfortably exceeding the 80-point certification threshold. Cameron Homes scored 115 points. This double milestone follows earlier accreditation for Chasetown Civil Engineering earlier this month, meaning the entire group now holds the international standard.

Building Projects and Footprint

Keon Homes, founded in 2018, has delivered more than 1,000 homes across 20 communities. The affordable housing developer works with housing associations and local authorities on regeneration projects in Birmingham and Wolverhampton. These efforts address local housing shortages through collaboration with public sector partners. Cameron Homes is a five-star housebuilder on track to deliver 200 homes this year across ten developments in Derbyshire, Leicestershire, Nottinghamshire, Shropshire, Staffordshire, and Worcestershire. The assessment recognized the company’s commitment to local supply chains and reducing its environmental impact. It also highlighted the creation of employment opportunities for young people.

Read Also: Government-backed plan to boost North England business growth

Values and Growth Strategy

She explained that these principles guide decision-making and shape the employee experience, helping staff align with the company’s broader goals. “This was a fantastic starting point for the B Corp assessment,” Caudle stated. “It meant that the foundations and the culture were already in place, and we just had to fine tune certain areas, including accountability and how we report our positive impact.” The group’s philanthropic efforts were also recognized, including more than £500,000 donated annually by founder Noel Sweeney. The construction and civil engineering sectors frequently lag behind others in ESG reporting.

Earning this recognition positions Tara Group as a leader within a field often criticized for its environmental impact. Caudle said the accreditations come as the company pursues a five-year growth strategy supported by the recent launch of a strategic land promotion business. The group plans to continue investing in its environmental, social, and governance commitments alongside its net zero ambitions and community partnerships. “B Corp is an important milestone in our journey, but we are not stopping there,” Caudle added. “We’re doing out bit to change the narrative for our industry.”

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