• Sun. Dec 5th, 2021

Why golf club-maker Callaway is shifting away from the golf green


Jun 12, 2021

With a document variety of new golfers teeing off in 2020, Callaway, the maker of golf balls, golf equipment, luggage and attire, has been thriving.

Callaway introduced in Might first-quarter web income of $652 million, a 47% enhance from a 12 months earlier.

“Callaway pre-Covid was already the primary model in sticks, I name it, which is putters, drivers and irons,” mentioned Jefferies analyst Randy Konik. “They had been outpacing trade development and so they had been additionally quantity two in balls behind Titleist.”

Callaway has made strikes off the golf green as properly. In March, the corporate accomplished its merger with golf leisure enterprise Topgolf, which mixes digital driving ranges with meals and cocktails.

“It is a transformative merger. It creates an entity that does not actually replicate something that at present exists, with the chief in golf gear merging with the chief in golf leisure,” mentioned Callaway CEO Chip Brewer.

Final 12 months, virtually 37 million gamers teed off at a golf course or participated in an off-course exercise like a driving vary. Almost a 3rd of the U.S. inhabitants watched, examine or performed golf in 2020.

However with film theaters, journey and concert events anticipated to rebound, will golf club-makers like Callaway and its rival Acushnet be capable of preserve their momentum?

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