Most likely you have successfully written and started a social media marketing plan for your business. However, you have found one small problem; You don’t have a logo for your business or social media accounts. The logo serves as a visual identity associated with your branding. It is very important that you have a logo for you to be truly successful.
If you work to have a positive internet presence, your logo is what everyone will see and will associate with your business and vice versa. Having a business logo fulfills the purpose of brand recognition which means that anyone you normally do business with, those you will be doing business with soon, and your target audience will all be able to recognize you through your logo.
In detail, below are some of the reasons why you should have a logo for your business, especially when marketing through social media.
Logo Promote Your Business: A logo projects the image of your business to visitors. A well designed logo will speak millions about what your business is and what services your business offers.
Logo Bid Protection: Posting content and other important business information is a good practice for a successful business. However, building a logo (visual identity) to follow the content is very important. Your clients will recognize your logo consistently and will alert you if they see it posted inappropriately or used by someone else. This is another way to keep you protected on the internet discreetly.
Professionalism: If your logo is of good quality, somewhat catchy and/or eye-catching, it represents a professional presence. A logo won’t do all the work for you, search engine optimization but if the logo is well designed and you release appropriate and valuable content throughout your social media campaigns, customers will be more likely to communicate with you.
Clarification: Logos not only help in social media promotion, they also create an iconic symbol of credibility that your business associates with over and over again. For example, if you attach your logo to anything you publish, you use it on Twitter, Facebook, and your website and blog, people will associate that logo with your business and they will look for it. A logo will help identify your business easily.
Elements of an Effective Logo: If you want a great logo that represents professionalism, there are several elements to consider.
Research: To find an effective logo, you should research other successful brands and businesses. Your brand and logo should connect with each other and convey a similar message.
Business Name: You may already be familiar with this field, but your name needs to be memorable and unique to be effective and people can easily remember it.
Visual Stimulation: Design elements incorporated into your logo should be easy to see, as well as fun. It should also be simple and easily recognizable. Also, all your social media networks, websites, and blogs should all include the same design elements, so that the overall feel of each design can be easily connected.
Use focus groups: In some cases, it may be interesting or useful to use focus groups to see how people react to your logo. Strategi marketing online saat ini di media sosial, bagaimana postingan produk bisa memiliki engagement rate luaxs, cara promosi di instagram menjangkau banyak orang dan memiliki tingkat interaksi dengan followers/subscribers tinggi.All you need is to display your logo and form a group of people to ask for their opinion.
A logo is a very important component to the overall success of your social media efforts and business. This helps create your identity and defines your presence on the Internet and makes it easier for potential clients to find you. While having a logo is a small component of your business success, the effect is tremendous.