What You Need To Know About Building A Career In Social Media (No Toxicity, Expert Advice Edition)
Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career?
Social media is often glamorized, especially in the media — but what does it really take to kick off a career? Is it as fun as that one girl on The Bold Type makes it look?
Here’s everything you need to know about how to become a social media manager.
What is a social media manager?
A social media manager is responsible for creating and managing content for an organization’s social media accounts.
This includes developing strategies to increase engagement and reach, analyzing metrics to measure success, and staying current with the latest social media trends and technologies.
While a lot of people on the outside assume that social media managers are interns but in fact, owning a company’s social media profiles in today’s age is actually a very important role. At many companies, it has to be someone senior who is posting to those channels.