• Fri. Dec 3rd, 2021

Amazon is shutting down its Prime Now quick supply app


May 21, 2021

An image taken on June 9, 2016 reveals Amazon warehouse in Paris, a part of the brand new service ‘Prime Now’.

Eric Piermont | AFP | Getty Pictures

Amazon is shutting down its standalone Prime Now platforms and directing customers who need quick supply on groceries and different items to get them organized by means of the Amazon app or web site, the corporate introduced on Friday.

The Prime Now app and web site shall be retired worldwide by the tip of this 12 months, Amazon mentioned.

“To make this expertise much more seamless for patrons, we’re shifting the expertise from a separate Prime Now app onto the Amazon app and web site so prospects can store all Amazon has to supply from one handy location,” Stephenie Landry, vice chairman of grocery at Amazon, mentioned in a weblog submit.

Shoppers will have the ability to select two-hour supply on necessities and different items through the Amazon app or web site. Two-hour grocery supply shall be obtainable through Amazon Recent or Complete Meals, each of that are situated in Amazon’s app and web site.

Moreover, any third-party retailers or native shops that had been provided on the Prime Now app shall be moved over to Amazon, together with Bartell Medication, a pharmacy chain in Seattle, and Union Sq. Wines & Spirits in New York Metropolis.

Amazon debuted Prime Now in 2014 as a method for members of its Prime subscription service to get books, toys, family necessities and different items delivered to their doorstep in a single or two hours for a small price. Prime Now initially launched in a handful of cities, but it surely’s now obtainable in additional than 5,000 cities and cities and two-hour supply is free. In a testomony to how a lot the service has grown, Amazon operates devoted Prime Now warehouses to meet orders.

“In 2014, I wrote a six-page doc outlining a service that may enable prospects to get last-minute objects in about an hour,” Landry wrote within the weblog submit. “We even gave the undertaking the inner code identify ‘Houdini.’ In simply 111 days, our staff took the idea outlined in that six-page doc and turned it into Prime Now, which turned the muse for Amazon’s ultrafast grocery and same-day supply companies.”

Amazon’s ambitions in grocery have deepened over time. It has rolled out a number of companies, acquired upscale grocery store chain Complete Meals for $13.4 billion in 2017 and final 12 months launched its personal chain of Recent grocery shops, which has resulted in a considerably disjointed grocery technique.

The corporate has lately taken steps to streamline its grocery choices. In January, Amazon shuttered its Prime Pantry service, which delivered non-perishable groceries, and the corporate is rebranding its Go Grocery model to Amazon Recent, GeekWire reported this week.

The transfer to close down Prime Now’s app and web site had already been underway for a while. The corporate lately started directing customers to the Amazon app and web site through a pop-up within the Prime Now app.

Moreover, Amazon mentioned it has already discontinued Prime Now’s app and web site in India, Japan and Singapore. It additionally started providing two-hour supply from Amazon Recent and Complete Meals on Amazon in 2019.