Rolex demand children’s clock startup change name in trademark dispute

With its colourful numbers and hands helpfully labelled minute and hour, a children’s learning clock from Oyster & Pop, a family firm in Devon, is sold online for about £20. A Rolex Oyster watch, on the other hand, calls itself a “superlative chronometer” and costs nearer £5,000.
Rolex is demanding that the smaller company change its name, however, arguing that people might think the Teignmouth children’s clocks have something to do with the Swiss watchmaker.
Oyster & Pop, which also sells wall charts, fraction sets and highlighters, was set up in 2021 by Emma Ross-McNairn and her sister Sarah Davies. The company is named after Oyster Bend in Torbay, where they grew up.
Lawyers for Rolex, which is based in Geneva, wrote to Oyster & Pop in early January to demand they rebrand. Rolex claims it is a similar name to its Oyster Perpetual line of watches.
The company says that the “average, reasonably well-informed consumer” would probably call the Rolex line of watches to mind when looking at the Oyster & Pop logo.
The letter added: “Consumers will inevitably be misled into thinking that your products emanate from Rolex.”
As a result the lawyers have demanded the firm change … Read More