How the gig economy is shifting into B2B

Recent research has shown that 4.4 million people in England and Wales work for gig economy platforms at least once a week. As the world embraces remote working in the post-pandemic era, more businesses are rethinking the way they source talent.
While gig work is often associated with the B2C world, the fluidity of working life means businesses are increasingly turning to these platforms. Here Ashmita Das, CEO of Kolabtree, explains how the knowledge and expert economies will shift gig work beyond B2C.
The idea that the gig economy is a service of convenience is not a new one. In its list of top-20 gig economy jobs, CareerAddict lists everything from rideshare and food delivery driving to pet sitting as ways to make some extra income. Similarly, whenever we hear of gig platforms, this evokes memories of the likes of Uber and Deliveroo.
If the last two years taught us anything, it’s that perceptions change. For example, before the pandemic, remote working was the exception, but overnight it became the rule. Similarly, the gig economy is far more than an assembly line for pizzas or a way of getting dog walked — it’s a valuable resource, a flexible solution for … Read More