However, benchmarking alone only allows institutions to keep up with the pack — it hardly ever results in innovation. As the cliché goes, companies should benchmark to outlive, however innovate to thrive; innovation is a key differentiator that separates the wheat from the chaff. These days, each financial institution or credit score union has its own branded cell application — nonetheless, simply because an organization has a mobile banking strategy doesn’t mean that it’s being leveraged as successfully as possible. A bank’s mobile expertise needs to be fast, easy to make use of, fully-featured (think stay chat, voice-enabled digital assistance, and the like), secure, and frequently up to date to be able to keep customers happy. Some banks have even started to reimagine what a banking app could probably be by introducing mobile payment functionality that allows clients to treat their smartphones like safe digital wallets and instantly transfer cash to household and friends.