The Peril Of Measuring Yourself In opposition to Others
A weblog for Small Business Consultants and the distributors who serve them. I was just reading an article about what shoppers want from manufacturers — it isn’t what you assume Research amongst some 5,000 customers and their notion of manufacturers indicated that there are just 4 kinds of emotionally compelling content material that may get folks to pay attention to you online: content material that’s funny, useful, beautiful or inspiring. But we recognised that this was no less than partly because the white heat of a referendum marketing campaign isn’t the time to start making what are sometimes subtle, emotional and nuanced arguments – arguments that take time to develop, rehearse and share, and that must be allowed to sink in to the wider public consciousness.
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