Fashion Digital Marketing Strategies for 2020. In an age where influence and information come from the palm of consumer’s hands, digital marketing has become an increasingly valuable tool.
That is especially true for the fashion sector.
Proper digital marketing allows for a stronger brand presence and sales.
It’s also the primary way that many up-and-coming fashion brands create a tangible brand for their audiences.
Digital marketing with a proper amount of social awareness allows brands to become a part of their customer’s sphere of awareness.
It empowers fashion brands to connect with their ideal customers in a succinct and powerful way.
2020 brings with it a whole new list of strategies that are feasible for the emerging fashion brand.
Here’s some of the best.
Fashion Digital Marketing Strategies for 2020
1. Style Guides
Customers view fashion not as singular pieces of clothing to be purchased for utilitarian purposes; rather, they see clothing items as a part of their lifestyle.
Because of this, fashion brands can make a huge mark by creating online style guides that allow their customers to shop for entire looks. These guides are based off of popular ‘looks’ or situations.
2. Use giveaways
Instagram giveaways are a great way to boost social media engagement and brand awareness.
If you have an item that’s particularly popular, you can set up a giveaway through Instagram.
Have followers comment in the post and have them tag friends.
This gives a strong incentive for followers to share your brand’s page. Use the same hashtag the next time you set up the giveaway.
3. Use blogging
Narrative is extremely engaging. People connect with stories more than any other way of conveying information.
Creating an engaging narrative will attract customers to brand like few other things will. Blogs should be personal, brand-driven, succinct, and fun to read.
They should feel like a cup of coffee with a good friend.
4. Use email shopping cart reminders
People often add items to their cart, only to forget about them later in a flurry of indecision.
Using email reminders can help people pull the trigger on the item they are considering purchasing and increase conversion rates for your online store.
Collaboration with other key brands can build interest in yours. Think of it like mutual friends.
You get connected with people based on who they know.
After a while, mutual friends become close friends. The same is with brand strategy.
Make sure you have as many mutual friends as possible.
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