The use of mobile apps are becoming increasingly more popular among businesses and service providers. From e-commerce fashion stores to supermarkets, and food delivery services to healthcare, there isn’t an industry where mobile apps haven’t shown their marketing value or established effective communication with its target customers.
But, before your business jumps on the app bandwagon, it is perhaps a good idea to take a step back and take a look into what exactly it is you require and want to achieve from the app. Understanding what benefits that a mobile app will bring, and the best way to approach this, is the next step to shortlist the ones which are suitable for your business.
Communication and geo-targeting marketing
Mobile apps are quick and effective when it comes to engaging customer and client interest and communicating new products, services, promotional offers, discounted rates and improved features. Having direct communications with your customers brings highly valuable information, such as geographical locations, demographics and shopping behaviour which then helps you to understand the demand in your market and help to better your sales and marketing strategies.
Increase recognition and build customer loyalty
Building customer and brand loyalty is both a tricky and critical aspect when it comes to marketing your business. Apps help to smoothen this process by developing a connection between your customers and your brand with reminders and notifications.
These reminders work by creating awareness about services and products which your business offers and encourage customers to make an enquiry or purchase. Apps also increase brand recognition so that when an app-user requires a service or product which is offered by your business, chances are that the customer will choose a familiar app over competitors.
Boost customer engagement
Whilst business-to-consumer communication is vital for marketing, reverse communication is just as important when it comes to maintaining customer loyalty. Customers and consumers love when their complaints and concerns are heard and resolved with very minimal lag time, which then, in turn, helps businesses to build brand loyalty. This is where the importance of apps come in as they help to maintain this important relationship through the use of an online help desk and instant support systems.
Create awareness and make sales
When potential customers or clients require services, it is more likely that they will look for them on their smartphones rather than using a computer or tablet. Research has shown that most searches are made on-the-go, whilst consumers are socialising, travelling or waiting, rather than during their leisure time. Apps are quicker to use, more interactive and easier to navigate in comparison to websites and the availability of an app will more than likely nudge and encourage customers to choose you for purchases. Websites help to create and build brand awareness, whereas apps are where most of the sales are made.
Before you make any investment into creating a mobile app for your business, then you must carry out your technical due diligence, especially if you are connected with or are responsible for other businesses and companies who may be impacted or affected by an app. When you meet with an app company, be sure to discuss future-proofing your business and look at speaking with Alexa developers to ensure that any future app is able to be searched for or used on voice assistants.